Exit Planning · Then Brokerage
A listing is a deadline. A plan is a strategy. Onlinexit runs a 90-day exit-readiness program — audit, value-gap analysis, gap fixes — and only takes your business to market once the work that moves the price is actually done.
No exclusivity lock-in. The plan is yours to keep, whoever brokers the sale.
The standard shape of an Onlinexit engagement — adjusted to your business in week one.
Weeks one and two: readiness audit. Weeks three and four: value-gap analysis. Weeks five through ten: fix the gaps. Weeks eleven and twelve: go to market.
90
Days from first audit call to market-ready, on the standard plan
12
Weeks of working plan, written down and owned by a named advisor
1
Value-gap report you keep — whoever ends up brokering the sale
0
Exclusivity lock-ins, listing fees, or pressure to list before you're ready
The 90 Days
Each phase ends with a document in your hands. Nothing goes to market until phase four — because everything before it is what the market pays for.
Weeks 1–2
We examine the business the way a skeptical buyer will: financial hygiene, traffic concentration, supplier and platform risk, owner dependence, legal housekeeping. Every weak point is found by us, in private — not by a buyer, in diligence.
Deliverable: scored readiness reportWeeks 3–4
Each finding gets a price tag: what the gap costs you at sale, what closing it takes, and whether the fix is worth the calendar time. You see exactly where the money is hiding before deciding what to fix.
Deliverable: value-gap report with fix listWeeks 5–10
We work the list with you — recasting financials, documenting operations, reducing owner hours, cleaning up contracts and analytics access. Six weeks of unglamorous work that buyers reward and rushed sellers skip.
Deliverable: diligence-ready data roomWeeks 11–12 →
Now we broker it: positioning, confidential outreach to qualified buyers, managed Q&A, and negotiation that leans on twelve weeks of preparation instead of improvisation. Prepared sellers negotiate from the file, not from memory.
Deliverable: a managed sale processInside the Program
i.
A buyer's-eye review across financials, traffic, operations, and legal hygiene — scored, written, and walked through with you line by line.
ii.
Every weakness translated into dollars and weeks: what it costs at sale, what fixing it takes, and the order to tackle the list.
iii.
Recast P&L, documented add-backs, and books a buyer's accountant can follow without a single clarifying email.
iv.
SOPs, delegation, and process documentation that shrink the gap between "the business" and "you" — the gap buyers discount hardest.
v.
A complete data room built before the listing: contracts, analytics access, supplier terms, and the answers to the forty questions every buyer asks.
vi.
Confidential go-to-market, qualified buyers under NDA, and an advisor negotiating from documentation — through LOI, escrow, and handover.
Our Philosophy
"You only sell this business once. The market doesn't pay for your hurry — it pays for your preparation."
The Advisors
Exit Planning Director
Rebecca built the 90-day program around one observation: sellers lose more value to poor preparation than to poor negotiation. She leads every readiness audit and signs every value-gap report personally. Her favorite exits are the quiet, fully-prepared kind.
rebecca@onlinexit.comSenior M&A Advisor
Omar takes over when the gaps are closed and it's time to face buyers. A career advisory-side dealmaker for online businesses, he negotiates from the documentation the program produces — so buyers get answers before objections can form.
omar@onlinexit.comDeal Operations Manager
Julia keeps the twelve weeks honest — schedules, checklists, document requests, and the handover plan. She is the reason fixes finish on time and diligence never waits on a missing file.
julia@onlinexit.comConsidered Answers
Because a listing freezes your story. Once buyers see the business, every weakness is priced in and every fix looks like spin. Ninety days is the shortest window in which financials can be recast, owner-dependence reduced, and a diligence pack built properly — the three things that most reliably move what buyers will pay.
Two weeks of structured review: financial hygiene, revenue concentration, traffic sources and their fragility, platform and supplier risk, owner hours, and legal housekeeping. You receive a scored report and a working session to walk through it. It's the same lens a buyer's diligence team will use — applied early, in private, for your benefit.
No. There's no exclusivity lock-in and the audit and value-gap reports are yours to keep. Most clients stay because the advisor who found the gaps is the best person to defend the price — but that should be a decision, not a clause.
Then the plan flexes. Some fixes — a content pipeline, a key hire, a platform migration — run longer than six weeks, and pretending otherwise helps no one. We re-scope at the value-gap stage: fix what pays inside the window, schedule what doesn't, and price the rest deliberately.
No. Some owners finish the 90 days, see the business with clean books and documented operations, and decide to keep running it. That's a fine outcome — the work raises the value of the business whether you sell in week twelve or year three.
The audit takes two weeks. The preparation takes twelve. The difference shows up in the closing statement.
Book the readiness auditGet In Touch
Thirty minutes, no obligation. Tell us where the business stands and when you'd like to be out — we'll tell you honestly whether ninety days is enough.
9461 Charleville Blvd
Beverly Hills, CA 90212
All email forwards to info@emv.io.